October 14, 2023

Hey Reader,

I’m glad we pulled it through that mini sales launch.

Good to be back. Writing for you.

Yesterday, I saw 3-4 posts on LinkedIn with a recurring theme of “just post”.

I looked up “just post” in the dictionary. And it read “When a growth guru spurts complete and utter bullshit”. Blood straight to my head. Ding ding.

Might as well flush it down the toilet while you’re poopin’.

The only thing I can “just do” is eat (watermelon), sleep, write, repeat.

Ask yourself, you motherflower.

• What does post mean?
• How does it relate to your business?
• What is the philosophy behind posting?

For the love of watermelon. Measure it. Here’s a proper breakdown.

Say you want to make $100,000 a year. And your offer is $2,000 a pop.

This is where the magic happens.

Reverse engineering.

If you post and get 19 comments. You have a pool of 19 “interested” people you can start conversations with.

If you get less than 19 comments. Check the likes. And do the same.

If you don’t have a total of 19 unique engagements. Start finding prospects from other creator’s audiences and send them outbound DMs.

Here’s an example outbound DM:

“Hey John,

Loved your comment on Justin Welsh’s post about X. The thing you said about Y resonated. Excited to follow along your journey.

Have a great day!”

And here’s 1 for a commenter.

“Hey Jane,

Thanks for commenting on my post. I appreciate it. How’s your week been?”

At this stage. You’re planting seeds.

11 unique conversations per day x 5 days a week. 55 in total.

Then there’s a follow-up. Aim for the call, not the sale. Check this infographic:

Jacob Pegs @most_mojo Last month I made $41,000 in sales for my coaching business. I used a 4 step “sales by chat” method which led to 65% success rate of calls booked. Here’s a breakdown in 1 minute. 👇 Firstly, I’ll post on X/LinkedIn/Instagram 7x a week. Gather all the likes & comments in a… https://twitter.com/i/web/status/1685656433742725121 5:19 PM • Jul 30, 2023 1 Retweets 33 Likes Read 8 replies

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The more seeds you plant. The more you can quantify your actions.

Think long term.

55 conversations a week. 220 per month. 2,640 per year.

That’s a basketball stadium filled. You'll find a lead in there. If you want a simple leads tracker, to have all your interactions in one place -> here it is.

Now [Reader, take what you want from this.

The principle of posting is to help you get eyeballs. Then, you can then start conversations. A good mix of posts and DMs is the finest balance.

And in case you're wondering, "how do you get people to DM you first?" Sprinkle this as a PS. under your next few posts.

PS. Struggling to {insert problem your audience is facing}? DM me "READY" and let's chat to see if we're a good fit to work together.

Let’s keep that foot on the gas.

PS. Last month I made $74,000. I share all my secrets in an hour interview. Get it for $1 here.

Thank you for reading Reader,

I’ll see you next Saturday. Your #1 fan,

Jacob "plant seeds not posts" Pegs

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