The Modern Maker Letter
Helping solopreneurs sell 4-5 figure offers while working less + power writing → $3.4M in client sales → Get my free Offer doc template that generated $600K 👉 https://swipemymojo.com
pablo escobar got wet willy'd 🫠
Hey Reader, Last week at the Modern Maker HQ was furking crazy. The type of crazy that makes you want to dance. Scream in public. Stick your middle finger at someone wearing Crocs. Egg someone’s car. Why? My student Ashley joined my program with 60,000+ followers on 𝕏 & LinkedIn combined. But $0 made from it. 2 weeks later - she added: 1,000 new followers (in a single day) 150,000 impressions (from just 1 post) But most importantly, signed $5,000 worth of clients (and still counting). And...
i'm egging your mum's car 🍳
Oi oi, Reader, the LinkedIn guru. STFU, and ‘ave a cuppa a tea while you’re at it. Innit mate? For fooks sake. “Solve problems”, “build an email list”, “target your audience”, “1 thing”, “1 that”, “personal branding”. How about a sack of deez nuts you fool? Get out of my sight before I egg your mum’s car this time. I swear Reader, if I ever hear the word “solve problems” again. Imma lose my shit and go steal watermelons from the supermarket (butt naked for bonus points). I’ll film it, so the...
hormozi made me 💩 my pants
October 21, 2023 | Read previous letters Hey Reader, On Tuesday, I found Forrest fruit ice cream in the fridge. Cos your main man, Hormozi, said 'never skip dessert'. ✓ ate half the tub ✗ didn’t read the label Label: Full milk frozen yoghurt. I’m lactose intolerant. The rest is history. Let’s leave it at that. Now Reader, there’s a lesson there. Don’t throw away money (or your intestines) without reading the signs. I speak to dozens of people weekly who struggle with their offer. Or buy into...
$74K month - i'm flushing this down the toilet 🚽
October 14, 2023 Hey Reader, I’m glad we pulled it through that mini sales launch. Good to be back. Writing for you. Yesterday, I saw 3-4 posts on LinkedIn with a recurring theme of “just post”. I looked up “just post” in the dictionary. And it read “When a growth guru spurts complete and utter bullshit”. Blood straight to my head. Ding ding. Might as well flush it down the toilet while you’re poopin’. The only thing I can “just do” is eat (watermelon), sleep, write, repeat. Ask yourself, you...
Swipe it like it's hot 🥵
October 7th, 2023 Hey Reader, Last Saturday morning. 7AM. Phone rings. Dad: “Hospital. Room 308.” Pancreatic failure due to bad habits. I left it all behind. Because family first. LinkedIn. Emails. Work. Community. All come secondary at that moment. He’s fine. And all is well. A big lesson for his past decisions. Did the world end? Nope. But in fact, when it came to paying the hospital bill. I did it with my eyes closed. Only to come back to over 10+ notifications. 7 power hours booked. 3...
for fooks sake mate 😴
September 23, 2023 Hey Reader, Growing up. My grandad used to sit us around the table. Cut watermelon slices and tell stories of his youth. How he fought in the war. And sold cigarettes door to door to feed 4 kids. The lessons & anecdotes stuck to this day. “From rugs to riches” is a powerful story telling framework. Because the reader can picture themselves in the journey. I used grandad’s framework to tell my story. And I got 64,000 impressions, 856 likes and 18 leads in total, of which 3...
You spin me right round 💣
September 16, 2023 Hey Reader, On Tuesday, I woke up 30 mins later than usual. Dog walk was short. Didn’t meditate. My partner and I were in a rush. 62 unread emails. 35+ Slack messages. 7 missed calls. Open calendar. 12 meetings to take. Tasks to do. I stared at Satan in the eyes. He smirked. You motherflower. How the fork will I manage my tasks? It was one of those days. But hey, solopreneurs will say “hustle bro”. I’m a big believer that pyjamas are more powerful than Armani suits. But no...
Who let the dawgs out 🐕
Sept 9th, 2023 Hey Reader, Yesterday, my dog Bronnie pooped round the corner from my house.Twice. But I didn’t have a 2nd poop bag. This old lady stormed out like a Viking holding a broom stick ready to shove it down my throat.“I’ll be right back, I live up the road.” She waited. And watched me with eagle eyes as I did the deed. Lesson? Stop accumulating an audience. Start accumulating a reputation.Don’t be the guy who leaves the poop flying around. Be the champ who collects it.How the hell...
Get your a$$ on the treadmill 🍑
Hey Reader, This email is gonna be yuge. But packed with value. 'Cos I want you to win. Buckle up.WHERE SAWDUST MEETS THE TREADMILL. You go to IKEA to buy a table. It costs $150. The table is the end product. That is a “screenshot” of time. What’s more valuable is the carpenter. The guy who spent hours making the table. What decisions did he make? What mistakes did he make? What lessons came out of it? What scraps did he throw away and why? Why did he pick those dimensions? What happened on...
Crocs are for losers 🩴
Hey Reader, Last week, my girlfriend and I took 7 days off and we: Counted melon trucks instead of yellow cars Met an autistic child who sung Swam in crystal clear waters Saw abandoned villages Jogged at dawn Read a book Played chess Allowed boredom to kick in. I came up with incredible ideas. Jacob Pegs @most_mojo How to content → Googleable How I content → unique to you 10:16 PM • Aug 17, 2023 0 Retweets 13 Likes Read 4 replies Sessions of deep work require sessions of sacred rest. As...
Helping solopreneurs sell 4-5 figure offers while working less + power writing → $3.4M in client sales → Get my free Offer doc template that generated $600K 👉 https://swipemymojo.com