September 23, 2023

Hey Reader,

Growing up.

My grandad used to sit us around the table.

Cut watermelon slices and tell stories of his youth.

How he fought in the war.

And sold cigarettes door to door to feed 4 kids.

The lessons & anecdotes stuck to this day.

“From rugs to riches” is a powerful story telling framework.

Because the reader can picture themselves in the journey.

I used grandad’s framework to tell my story.

And I got 64,000 impressions, 856 likes and 18 leads in total, of which 3 became students.

That’s a $7.5K+ post right there.

I’ll show you how to do the same.

For context → The post (LinkedIn): here. | The same post (Twitter/X): here.

Jacob Pegs @most_mojo In 2019, I left my €28,500/yr job in London. In exchange for a €14,000/yr job in Cyprus. My parents had divorced (twice) and moved to different cities. We lost my childhood home due to unpaid debt. But I wanted to be close to my father, who suffered from deep depression.… https://twitter.com/i/web/status/1682003911681376263 3:25 PM • Jul 20, 2023 4 Retweets 169 Likes Read 50 replies

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Hold up, you motherflower. Why did it work? Here's 8 reasons:

1. Relatability & Emotional Depth:

The post starts with a tough life situation that you can empathize with.

Low salary, family issues, and the struggle to make ends meet. Hooked.

2. Clear Journey & Transformation:

A timeline from struggling to thriving. This gives people hope they can do it too.

3. Specific Numbers and Achievements:

Numbers make the transformation tangible. The post specifies revenue, number of clients, and growth.

4. Transparency & Authenticity:

I share the highs and lows, including setbacks and mistakes. Authenticity builds trust.

5. Value & Takeaway:

The post isn’t a life story. It’s a lesson in choosing “freedom over status”. People share content that isn’t just interesting, but useful.

6. Call to Action:

I end by inviting the reader to be part of the journey (“And I’m here to teach you all how to win”).

This creates a sense of community and encourages engagement.

7. Credit Where It’s Due:

A shoutout to the coach adds humility. It’s relatable. Everyone understands the value of a helping hand.

8. Language & Tone:

The use of strong language adds a sense of unfiltered passion, making it memorable.

This is fruit salad includes:

• Emotional storytelling
• Clear transformation
• Authenticity
• Actionable wisdom

If you want to master story telling, my friend Parker has a newsletter that'll turn you into Yoda. Check it out here.

Now that you’ve bagged the theory (and the melons).

Don’t you wish you had a template to fill your own story?

Well, well, well. You thought I'd leave you empty-handed.

As the Brits say. Oh, for fooks sake, mate.

​Here it is.

Go get ‘em, Reader.

PS. These are the types of templates I’ve created for you. There’s 36 of them here.

Thank you for reading Reader,

I’ll see you next Saturday. Your #1 fan,

Jacob "from rugs to melons" Pegs

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