Hey Reader,

Think about this quote for a minute.

If people could see what you see.

Know what you know.

Feel the passion you feel.

Believe what you believe.

Would it be easier to do business with them?

This happens with proof of competence.

A lot of people on social media tell you how to do something.

But they don’t show you how to do it.

Showing, converts followers into raving fans.

Competence based posts get less engagement.

But make people want to buy from you.

Because you show your superpowers.

And what you’re capable of.

Now Reader, here’s a dirty little secret.

As you work, you collect sawdust.

And sawdust is your content.

(I promise you, this isn't some Class-A crack cocaine drug that goes right up your nose and sends you on a bender).

Think of a logo designer.

The logo is the product.

The sawdust is all the:
​
- Calls

- Decisions

- Scraps

- Emails

- Processes

Derived from making the product.

And this is why product (and not content) is king.

You total all the sawdust that comes from showing the process of making the product.

- Sawdust builds trust.

- Trust brings sales.

- Sales prove your work.

- Your work brings sawdust.

And you have an infinite loop to abundance.

A brand strategist student of mine at Modern Maker asked me, “how can I prove my competence on social media?”

​Here are 8 competence based posts I suggested to them to prove their work.

Now Reader, I hope that’s enough ammo to get yourself some clients.

And remember.

Stop accumulating an audience. Start accumulating a reputation.

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​
​Whenever you're ready, here are 3 ways I can help you:

1. [60-min] 1:1 Power Hour

Pick my brain on all things branding, entrepreneurship, business, sales, copywriting, LinkedIn, and everything you desire.

Ask away. Let's spark a fire - together.

​Apply here - for $125

2. Get 36 Templates

The ultimate ‘Make & Bake’ pack, including 36 templates for LinkedIn & Twitter (plus bonuses) to help you write better and get more clients.

​​Buy now - for $77

3. Get Premium Leads Through LinkedIn

Modern Maker is an accelerator, helping you monetize your audience through high-ticket offers and powerful content.

​Apply here​

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If you want more sauce, follow me:
​
→ https://www.linkedin.com/in/jacob-pegs/​
→ https://twitter.com/most_mojo/​
→ https://www.instagram.com/most_mojo/​
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​
Thank you for reading Reader.
​
I’ll see you next Saturday.

Jacob "show me, don't tell me" Pegs

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The Maker Letter

July 15th, 2023