Sept 9th, 2023

Hey Reader,

Yesterday, my dog Bronnie pooped round the corner from my house.
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Twice. But I didn’t have a 2nd poop bag.
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This old lady stormed out like a Viking holding a broom stick ready to shove it down my throat.
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“I’ll be right back, I live up the road.”
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She waited. And watched me with eagle eyes as I did the deed.

Lesson?
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​Stop accumulating an audience. Start accumulating a reputation.​
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Don’t be the guy who leaves the poop flying around. Be the champ who collects it.
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How the hell are you going to spin this into value, Jacob?
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I signed up for value, not dog shit.
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Hold up champ.
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It birthed the “Digital Dissection Dogma”.
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Jacob Pegs @most_mojo How I dissect 1 concept into multiple content bytes without over analyzing it (so you can too): 1. Pick a long form concept (Seed) Record either a video, audio, write an email. Go in depth. Break it down. Example: How to get clients. 2. Outline topics from the concept… https://twitter.com/i/web/status/1696625551719518522 11:47 PM • Aug 29, 2023 0 Retweets 8 Likes Read 1 replies

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Dogma, in Greek, means a system or belief that is true.
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Bronnie ➡️ Poop ➡️ Dogma - makes no sense.

But when life gives you melons, learn to get ideas from the deepest dungeons.
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Now, let’s show you how to make many micro snippets of value from 1 long form post.

Write a long form post, or record a video.

I recorded a video on "how to get clients".

Go as deep as you can on 1 concept. This is the seed.

Break each topic into content buckets.

Example. In the video, I touch on:

• partnerships
• word of mouth,
• ​sawdust​
• testimonials
• getting your first client

Now you've got the trunk.

Dive deeper into dissecting the content buckets into branches.

Example. "Getting your first client" touches on:

• Doing free work
• Getting reach
• Turning it into paid work

Then outline the content types and assign them to each branch.

Example: Single image, text, carousel, tweet, post, reel, newsletter.

Bonus: Repurpose. A tweet (1,661 views) read out loud turns into an Instagram reel (720 views). Magic ey? I literally read that off my screen.

Bonus II: Redistribute. The same tweet, on LinkedIn (6,062 views) & TikTok (342 views).

Bonus III: You could take that branch, and run it through last week's email - the treadmill.

Rinse, repeat for every topic. Holy fuck-shit-melon-guacamole.

Now, Reader, here's the raw diagram I made after I shot the YouTube video.

This took me to the promised land.

If there's one take-away, I'd like you to put in your back pocket:

Plant the seed. Digitize the trunk. Dissect the branches.

I told you we'd make gold out of a bunch of dog shit.

Remember. Influence comes from impact, not impressions.
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PS. I'm picking 1 person who responds with "MELON KING" to do a carousel together on LinkedIn in the coming week. We'll pick a topic. Write it out. And do a call to go over it. That'll give you exposure to a 30,000 audience. As a thank you for being part of my melonverse. Because I want you to fucking win.

Thank you for reading Reader,

I’ll see you next Saturday. Your #1 fan,

Jacob "your neighbordhood dawg" Pegs

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